Have you noticed how email marketers are stooping to sneaky tactics to get you to open their emails? You know the ones I mean:
"download link enclosed"
"are you still up?"
"Your affiliate commissions"
"canceled"
"Response Required"
Then there are the cocky marketers who use obvious subliminal messages like:
(open now)
(urgent)
(read)
(you are getting sleepy)
I tried them a few times and felt like I was lying to people… so I stopped.
The trick with email marketing is to tell the truth in a way that still gets people curious. Like when I was sending information about the membership site plugin, I used the subject line:
"about your membership site"
That one got a lot of response, and it was not misleading.
I am seeing more and more of the gurus stooping to the email deception practices. What this tells me is that even though they have hundreds of thousands of people on their lists, they still have issues with their open rate.
They know that by getting you to open their email, they have a much better chance of making a sale. A simple one percent increase in open rate can translate into thousands of dollars when your list is hundreds of thousands of people. For those of us with lists under 10,000 it is only a small amount of money, but it does mean the difference between sales or no sales.
Another thing that I noticed, too, is that when a launch is supported by the 100k listers, it is next to impossible for those with smaller lists to make any headway in those launches. A sale here and a sale there, but nothing meaningful. I also find that by the time a person has gotten to my email about a product launch, they are so sick and tired of seeing the same subject lines that they are hitting the spam button.
So not only is participating in these launches a waste of my time, but it also means that I am hurting my relationship with my subscribers. Many of the marketers who put on these launches are my good friends, and I do participate in those because they are my friends.
But do not expect to see me doing what everyone else is doing. More likely, I will continue to use my blogs as the delivery method of choice for my promotions.
If you would like to also be using blogs for promotions, but don’t know how to do it, come to My Blogging School. For the next few days, I am reducing the cost of entry to $27… and only with the following code:
Buy Accutane “>http://mybloggingschool.com/?e=signup&dc=summa
This ends on June 7, 2010!
Have an amazing day!
Micheal Savoie
PS – The membership plugin can be found here:
