Those Devious Email Marketers Sink To A New Low

Have you noticed how email marketers are stooping to sneaky tactics to get you to open their emails? You know the ones I mean:
"download link enclosed"
"are you still up?"
"Your affiliate commissions"
"canceled"
"Response Required"
Then there are the cocky marketers who use obvious subliminal messages like:
(open now)
(urgent)
(read)
(you are getting sleepy)
I tried them a few times and felt like I was lying to people… so I stopped.

The trick with email marketing is to tell the truth in a way that still gets people curious. Like when I was sending information about the membership site plugin, I used the subject line:

"about your membership site"

That one got a lot of response, and it was not misleading.

I am seeing more and more of the gurus stooping to the email deception practices. What this tells me is that even though they have hundreds of thousands of people on their lists, they still have issues with their open rate.

They know that by getting you to open their email, they have a much better chance of making a sale. A simple one percent increase in open rate can translate into thousands of dollars when your list is hundreds of thousands of people. For those of us with lists under 10,000 it is only a small amount of money, but it does mean the difference between sales or no sales.

Another thing that I noticed, too, is that when a launch is supported by the 100k listers, it is next to impossible for those with smaller lists to make any headway in those launches. A sale here and a sale there, but nothing meaningful. I also find that by the time a person has gotten to my email about a product launch, they are so sick and tired of seeing the same subject lines that they are hitting the spam button.

So not only is participating in these launches a waste of my time, but it also means that I am hurting my relationship with my subscribers. Many of the marketers who put on these launches are my good friends, and I do participate in those because they are my friends.

But do not expect to see me doing what everyone else is doing. More likely, I will continue to use my blogs as the delivery method of choice for my promotions.

If you would like to also be using blogs for promotions, but don’t know how to do it, come to My Blogging School. For the next few days, I am reducing the cost of entry to $27… and only with the following code:

http://mybloggingschool.com/?e=signup&dc=summa

This ends on June 7, 2010!

Have an amazing day!

Micheal Savoie

PS – The membership plugin can be found here:

http://mybloggingschool.com/membership-plugin/?e=signup

Weird Buyer Behavior Decoded!

Some of the greatest minds in copywriting are consistently telling us that we have one of the best places to find headlines that get people to take notice (and take action) in the supermarket checkout line!

Cosmopolitan Magazine has forever been tantalizing shoppers in the checkout lines and doing very well, I might add! The interesting part is that these headlines almost always make you do a double take!

Check out this sales page for Cosmo Swipe Files and read over some of the examples. All of them make you want to look at the rest of the story. Imagine if you were to twist these headlines to do your bidding as the subject line of your next email… do you think you would get some bigger open rates?

Want to write headlines that harpoon your prospects eyeballs then reel them unmercifully into your emails (even when they don’t want to read)?  Then this will be the most important sales page you’ll ever read.

http://nexurl.com/cosmoswipe